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Larry Brodetskiy
March 4, 2019

How Video Chat Plug-Ins Reflect Trends In E-Commerce

E-commerce is only one of the various industries where video chat plug-ins could be applicable, yet this industry presents a very lucrative opportunity for companies with plug-ins. When people shop online, they are often faced with doubts, hesitations, and questions about the items they are considering purchasing. Video chat plug-ins provide simple solutions to these issues, and furthermore correlate with observable trends in the e-commerce industry.

Rise of mobile commerce

We now live in a society that desires access to information, products, and services regardless of where we are. Our smartphones and other mobile devices allow us to engage in e-commerce while in transit, and this behavior is becoming more and more prominent as network speeds continuously improve. According to Javelin Strategy, mobile commerce will reach $319 billion by 2020, a significant increase from $161 billion at the end of 2016. Video chat plug-ins can capitalize on this growing industry by providing immediate mobile solutions to any and all customer issues. If a customer is unsure about a certain product, they can contact a consultant from their mobile device, schedule a video consultation, and within minutes get advice on whatever problem they may be facing. 

B2B Dominance

‍https://www.shopify.com/enterprise/the-future-of-ecommerce

As demonstrated in the accompanying image, B2B e-commerce has significantly triumphed over B2C e-commerce in recent years. This plays well for companies with video chat plug-ins, who can provide solutions to manage these lucrative transactions. The ability for businesses to connect with each other instantly in order to negotiate asset transfer, purchasing of services, etc is extremely valuable. Looking at the projected growth of this industry, it is not difficult to visualize how video chat plug-ins could become an essential aspect of B2B e-commerce. 

The world of e-commerce is rapidly changing, and companies that desire to succeed in this industry must make the necessary adaptations to keep up with these changes. Video chat plug-ins solve many of the issues of traditional e-commerce, and serve as a crucial medium of communication between clients and businesses. It would be beneficial for e-commerce companies to consider implementing plug-ins into their operations. 


‍In Consolto.com we are constantly developing solutions for companies as well as freelancers to facilitate live, online, rich-media one-on-one sessions. We believe these will help both the company and its clients better understand each other, eventually leading to increased satisfaction on both ends. 

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